Community Resources

 
Santa Monica’s accomplished popu-
lation provides local businesses with
an excellent source of labor and a large
pool of consumers. Its economy is
unusually diversified for a municipali-
ty of its size, so, though there is a
national economic downturn, the
economic health of Santa Monica is
spread across many industries, soft-
ening the blow to the city.

The People
One reason for Santa Monica’s suc-
cessful business climate is the educa-
tion level of its population. 91 percent
of the population over 25 years of age
has at least a high school diploma;
more than 54 percent are college
graduates.

Median household income in Santa
Monica was $50,714 in 1999, 20.2 per-
cent higher than the county as a whole.
The differential in per capita income
was even more dramatic - $42, 874 in
Santa Monica, versus $20,683 in Los
Angeles County. Of Santa Monica’s
em ployed population, 60 percent are
employed as executives, managers, or
professionals.

According to the 2000 census,
Santa Monica’s population was
84,084, accounting for approximately
0.9 percent of the population of Los
Angeles County. The California
Department of Finance estimated the
city’s population for 2008 at 91,439, an
increase of 8.7 percent over the 2000
census data.

As of the 2000 census, about one-
third (33.2 percent) of Santa Moni ca’s
residents were employed within the
city, and the balance worked in Los
Angeles (42.7 percent), Beverly Hills
(2.6 percent), Culver City (2.2 per-
cent), and other locations. From 1980
to 2000, the percentage of Santa
Monicans working within the city
decreased, but only slightly.
Looking at Santa Monica’s work-
ers, 50.4 percent of those employed in
the city reside in Los Angeles and 16.7
percent live in Santa Monica, fol-
lowed by very small percentages from
Culver City (1.8 percent), Inglewood
(1.7 percent), and other locations.
Between the number of people who
commute to Santa Monica for work
and those who come for shopping,
entertainment and the like, they day-
time population of the city can more
than double the residential population ,
creating not only a large market for
local business, but also an unusually
large need for civic services.

The Businesses
One of the principal strengths of
Santa Monica’s economy is its industrial diversity. In 2007, the industries with the most establishments in Santa Monica were:

Professional, Scientific & Technical
Services (1,213 establishments)
Health Care and Social Assistance
Information (841 establishments)
Retail Trade (647 establishments)

Next in order of establishments-per-
industry were:

Information (619 establishments)
Arts, Entertainment and
Recreation (598)

On a company-by-company basis,
here are the 15 largest employers in
Santa Monica:

  • Santa Monica College
  • The City of Santa Monica
  • Santa Monica-UCLA Hospital
  • Santa Monica-Malibu Unified School
    District
  • Saint John’s Health Center
  • MTV Networks
  • RAND Corporation
  • Activision Blizzard Inc.
  • ET Whitehall (Shutters on the Beach
    and Casa del Mar)
  • Universal Music Group
  • Yahoo!
  • Rubin Postaer & Associates
  • Ascent Media Group and Loews
  • Lionsgate Entertainment
  • Edmunds.com

Small businesses are also prevalent
in Santa Monica. The average size of
businesses with non-farm wage and
salary employees (not including sole
proprietors) is thirteen employees
and the median is eight employees.
Nearly two-thirds of Santa Monica
businesses have between one and
four employees, and nearly all busi-
nesses have less than 100 employees.

Whether you’re a business owner,
resident, visitor or commuter, it’s
clear that Santa Monica has a history
of welcoming all kinds of people with open arms.

CITY OF SANTA MONICA
Important Telephone Numbers

EMERGENCY 911
City Hall Info 310-458-8411

SANTA MONICA POLICE DEPARTMENT
Headquarters 310-458-8495
Downtown Substation 310-458-8588
Pico Neighborhood Substation 310-458-2281
Pier Substation 310-458-8450
SMPD HLP Team 310-458-8953
(Homeless Liason Program)

SANTA MONICA FIRE DEPARTMENT

Headquarters 310-458-8651
SANTA MONICA PUBLIC LIBRARY
Main Library 310-458-8600
Fairview Branch 310-450-0443
Montana Avenue Branch 310-829-7081
Ocean Park Branch 310-392-3804

MUNICIPAL SERVICE ORGANIZATIONS
Santa Monica Chamber of Commerce 310-393-9825
Santa Monica Municipal Airport 310-458-8591
310-572-4495
Saint John’s Health Center 310-829-5511
Santa Monica UCLA Hospital 310-319-4000
Santa Monica Animal Shelter 310-458-8594
310-450-6308
310-451-2420
Santa Monica Civic Auditorium 310-458-8555
310-394-3411
Santa Monica Pier 310-458-8900
310-656-1698
Bayside District/3rd Street Promenade 310-393-8355
Better Business Bureau 310-945-3166
Convention and Visitors Bureau 310-319-6263
SantaMoniCard (parking debit card) 310-458-8594

EDUCATION
Santa Monica-Malibu Unified School District
(SMMUSD) 310-450-8338
Santa Monica College (SMC) 310-434-4000


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